Front Page Analysis 1

The magazine cover vibe magazine has connotations of being vibrant and upbeat which relates to the R n B genre, the music magazine is based around the rap and r n b genre. The main image is of usher who is a current R n B artist who is very successful and very popular known by millions, there are many ways which the magazine targets its audience it does this by its brand identity, by using the baby blue colour it is a very unisex colour for men and women, by aiming at both male and female it maximises your target audience, The typography used in the masthead is big and bold which is very eye catching, one interesting thing about the masthead is the it is upper case apart from the letter ‘e’.  The magazine is preferred reading which is eye catching which makes the magazine successful this is because when it’s on the shelf it jumps out and makes you pick it up.  The main image is of usher, the camera shot used is low angle shot, so it’s showing that usher is looking down on us, and his head tilt shows us his arrogance that he has an R n B artist, the ring and watch used is a subtle depiction of bling which shows R n B is more sophisticated genre compared to rap which in the xxl cover we see lots of bling. The word ‘swagger’ is shown in graffiti style which relates to usher that he is confident and looking good. The magazine draws in its readers by its additional cover lines which has celebrity gossip and the sex appeal which attracts readers that may not be that in to usher. The main image has allot of emphasis on the main cover line as it says usher is number one and that he is married, the image shows us usher pointing out his marriage finger towards the camera. The magazine “vibe” is targeted to the ages of 16 to 25. This is because this age range is associated more with the R&B and hip-hop genre. The additional sell lines show that the magazine is filled with celebrity gossip. The connotations of the magazine are that the target audience is a geared towards the young adults, as they are interested in recent gossip and news about celebrities. Also another sell line is “ The sex issue” this shows that it’s a special edition of the magazine which will captivate the reader into buying it because it is a special edition magazine.